ShieldUP is the clear choice for maximum protection against scratches. Established in 2015, we developed a robust sales system through direct distribution, catering to Romanian and European markets via local distributors. Currently, we are present in 14 countries and over 2,300 locations. We aspire to expand further, with plans to launch soon in the United States and Poland.

Concept: ShieldUP
The ShieldUP Business Model
The ShieldUP concept revolves around an innovative application with over 10,000 film models for phones, watches, tablets, and MMI screens. This application integrates with a cutting-edge plotter that precisely cuts high-performance, four-layer protective films, making it the best on the silicone market.
Practical and Efficient Solution
ShieldUP provides stores with a streamlined approach to inventory management by requiring only one SKU. This system boosts sales through an extensive application library covering approximately 10,000 devices, with rapid updates for new models. It also eliminates the need for display space and reduces shelf-aged products. Additionally, new phone models can be added to the application upon request.
A Revolutionary Market Solution
ShieldUP offers a groundbreaking approach to device protection, replacing traditional methods by focusing on:
Optimizing Space Costs
Retail space is limited, and income per square meter is crucial. Traditional screen protectors often take up too much space relative to their value, making them unprofitable. ShieldUP offers retailers screen protectors for any touchscreen device, optimizing shelf space and increasing revenue with front and back protection options.
Diversity and Market Readiness
There is often a lag between new device launches and the availability of protective solutions. ShieldUP eliminates this gap, protecting on the day of the product launch. Our extensive model database ensures coverage for any touch device ever produced, with our design team capable of adding over 100 new models within 24 hours.
Increasing Profit Margins
Traditional protective films involve ordering, warehousing, and logistics costs, which reduce profit margins. ShieldUP minimizes these costs, eliminating the risks of loss and damage while offering a high-tech, on-site production experience that enhances customer satisfaction and boosts sales.
Sustainability for Future Generations
Traditional screen protectors contribute to carbon dioxide emissions and resource waste through transportation and repeated packaging. ShieldUP is a GREEN solution, significantly reducing environmental impact. Our approach is not just a sales argument but an exemplar of the “Product of the Future” concept, emphasizing ecological responsibility.
ShieldUP is designed to revolutionize the device protection market, offering efficient, profitable, and sustainable solutions that benefit retailers and customers.